Every show on the road needed help to move the show, advertise, perform, book it, take care of animals, railraods, etc. Some shows used really nice artwork in their ads such as seen here by the The Great Floto Shows. The contact was Otto Floto. the show had not started to use the Sells Floto title yet. That would come about in 1906. This fine ad was found in the NY Clipper on October 29, 1904 on page 845.