The Parade that wasn't

The last circus parade to roll through the streets of Milwaukee under the Schlitz Old Milwaukee Days Banner was in 1973. However, plans were in the works for 1974 as the Schlitz Circus Parade printed a 1974 calender with the dates of the Parade on it which would be featuring the 40 horse hitch on the fourth of July. For reasons unknown to me, the 1974 parade never happened.

Robert Uihlein, who had put so much money into the Museum's train and wagons let alone the poster collection, died in Nov. of 1976 thereby ending all chances of the Jos. Schlitz Brewing Co. sponsoring the parade anymore.