Monday, July 23, 2012

The Parade that wasn't

The last circus parade to roll through the streets of Milwaukee under the Schlitz Old Milwaukee Days Banner was in 1973. However, plans were in the works for 1974 as the Schlitz Circus Parade printed a 1974 calender with the dates of the Parade on it which would be featuring the 40 horse hitch on the fourth of July. For reasons unknown to me, the 1974 parade never happened.

Robert Uihlein, who had put so much money into the Museum's train and wagons let alone the poster collection, died in Nov. of 1976 thereby ending all chances of the Jos. Schlitz Brewing Co. sponsoring the parade anymore.


Circus hotel said...

In 1974 their was civil unrest in Milwaukee and they deamed it too dangerous to stage the parade

Bob Cline said...

If I remember correctly, there was civil unrest in 1968 also. The train came to Milwaukee and they had the big Circus Days along the waterfront but no parade.